DEFINING THE MARKETING PIVOT
THE 5 MARKETING PIVOTS
Do your customer connections yield results?
It is always time to evaluate how you reach your customers more effectively.
The task can be daunting, and past efforts may have been haphazard or not yielded your desired results.
Is it time for your marketing to Pivot?
Product Pivot
When it is time to launch your new product
Segment Pivot
When you want to reach new customer segments
Communications Channel Pivot
When you want to expand your communications reach
Environment Pivot
When there are market changes you need to react to
Technology Pivot
When applying new tech into your product