Do You Experience Messaging Pain Points?

When was the last time you reviewed your messaging across all of your communications channels?


Delivering clear value messages for your products or services becomes more difficult when your marketing programs are siloed.  Social Media posts are disconnected from your email campaigns.  Your executive keynotes are not consistent with your sales pitch decks.  Are you being as clear as you need to be in a cluttered messaging world?


A strategic assessment of your integrated marketing campaigns may be required to refresh your messaging.  The consequences of having disjointed marketing messaging can result in having your target customers getting mixed signals as to the true value proposition of adopting your product.  If your customers get unclear messages, they will quickly move on from evaluating your company, before you even know it.  In today's product evaluation world, your customers do a tremendous amount of research before even contacting your company.  Your product or service does not even get a seat at the table, even if you think you have a superior technical and business solution for your target customers.


Whether you are looking for a Product Pivot, a Customer Segment Pivot, a Channels Pivot, a Environment Pivot or a Technology Pivot, Schapfel Tech Marketing Services offers a structured approach for you.  A free initial consultation is available.

You will get a customized assessment and integrated marketing campaign to improve your marketing results in 2026.

Time to Revenue

By Frank • January 12, 2026
Is your marketing driving leads into and through the sales funnel?

Why Schapfel Tech Marketing Services?

By Frank T. Schapfel • October 29, 2025
Experience. Deliver results in a variety of markets and products. Practical. Common-sense approach to implementing marketing programs. Flexible. You can start small and grow into a comprehensive program as your business grows. Customized. Tailored to your business and marketing goals. Technical and Analytical. Engineering-oriented to bring out high contrast product messaging and positioning.

Why did I start Schapfel Tech Marketing Services?

By Frank T. Schapfel • October 29, 2025
I observed a market need to closely develop technical Marketing Strategies and Integrated Marketing programs, focused on High Tech products and services. Identified a desire by small and medium companies to be highly efficient in developing a marketing strategy once, then delivering it across multiple channels in a consistent manner. Found that small and medium enterprises under-invested in integrated marketing programs that achieves their business mission. Come explore how Schapfel Tech Marketing Services can help you achieve better High-Tech marketing results.

Official launch of the Schapfel Tech Marketing Website:

By Frank T. Schapfel • October 24, 2025
The Mission of Schapfel Tech Marketing Services is to bring Strategic Marketing services to small and medium high-tech enterprises. We deliver fractional CMO services to those firms that desire immediate impact on their business success. Schapfel Tech Marketing Services can parachute in marketing experts to design, deliver and measure your new marketing programs. We customize a marketing plan to achieve your business and revenue mission. We use a structured and analytical approach to bring your technical products or services to market. Through our approach we focus on developing highly differentiated positioning and messaging so that you stand out from the crowd. We can leverage your existing marketing infrastructure and staff to speed up implementation, and augment with external experts that you do not have access to or have not yet integrated into your marketing team.