Buying more CEO-Founder Time

You are the CEO-Founder of a deep B2B tech startup.  Your priority is to drive your team to create that Minimum Viable Product.  And you focus on getting funding to keep your enterprise going.  But what about making time to create a marketing plan which drives early customer engagements.  Very difficult indeed.

Even when you have invested in Business Development, they need to be fed with outstanding technical collaterals to engage your early customers.  Having a crisp Go To Market plan for your MVP is what you need, but you do not have enough time to focus on generating it.

You need a technical marketing professional that is skilled at moving your expert customers through the customer journey - from awareness to inquiry, from evaluation to commitment and preference.  Your website is a starting point - and it needs enough content to create the inquiry and engagement for your business development team to nurture success.

Not every target customer is ready when you want them to be.  Some may not be in the evaluation phase yet.  But they do need marketing and sales nurture programs - newsletters, customer testimonials, technical white papers, solution guides executive thought pieces that make your solution stand out.  Early stage companies cannot rely solely on the revenue team to generate the marketing materials or the time from the CEO-Founder to create the content or the development team to write compelling solution guides. 

Here is where an experienced technical marketing professional who connects your MVP to early customers comes into play.  You should start simply - because you certainly can overspend and not get measurable results.  Because you want your targeted marketing spend to drive your customer relationship management and engagement process.

Having an experienced technical marketing professional deliver  a customized Go To Market plan and Integrated Marketing program is the way to get more time back for your other CEO-Founder priorities. 

Get your time back!